ARDINA introduced a complete new look and feel. In this rebranding, we revised all the artwork and designs for our products. Not only did we redesign our product looks, we also made major changes to several products to improve performance and health and safety classifications.
Our fuel, oil and radiator additives all got a new bottle design (more info below). In the rebranding process, we rationalized the Diesel and Gasoline products and combined functionality into one more concentrated product per fuel type. That leaves room for other products, starting off with an Octane Booster, which will be added as a standard stock product.
New bottle design
Most of the additives were launched with a new bottle design. This is a slick, recyclable black PET bottle. As part of the rebranding, the fuel additives have been made more concentrated and bottled in a reduced packaging size of 150 ml. This reduces carbon footprint, unnecessary use of solvents and reduces overall costs across the supply chain. The Engine Flush and radiator additives are also upgraded into the new black bottle design.
What does this mean for you?
- Lower component/production cost and therefore a lower price per unit
- More concentrated formula, meaning higher efficiency and better results
- Less solvent per unit, meaning less excise duty and less cost per shipment
- Bottles that consist of PET, which is fully recyclable
- Multi-labelling with more different languages, reducing the number of SKUs
- Smaller cartons (12 vs 24) meaning less cost per carton, less storage space required and less weight to handle
- To summarize: improved performance, lower cost and better for people and environment!
